Facebook Announces Watch, A New Section Dedicated For Episodic Video Content

Doris Richards
August 10, 2017

A separate feed for video on "Facebook" was launched in the United States previous year, but still mostly it got a little Amateur videos or short news clips.

Watch will have a limited release in the U.S. before it is rolled out more broadly.

Also, users would be able to view comments and connect further with their friends for shows.

Some of the shows will be paid for by the social network.

"The thing that we're doing that's similar is really creating a platform where everybody can come in, but the thing that's very different is all the content that we want to create is really around bringing communities together", Ms. Simo said.

Facebook is paying some video creators to make shows for Watch, which Danker said is meant to seed the type of content the company would like to see more of.

The platform will be serving up content in episodic formats, personalised according to users - helping them discover new shows, based on what their communities and friends are watching.

Shows will include videos of the Women's National Basketball Association, a parenting show from Time Inc and a safari show from National Geographic. The split of Ad Break revenue will see partners getting 55 percent, while Facebook keeps the rest.

The Videos tab in the Facebook app already acts as a hub for video content, however Watch makes it easier to discover trending content, or videos friends are watching, and enables users to save specific shows into a watchlist that will send notifications when new episodes are added.

The videos available on Watch will be shows such as series of episodes. The content is largely reality shows but Facebook will show a live broadcast of an Major League Baseball game every Friday night.

"We hope Watch will be home to a wide range of shows - from reality to comedy to live sports", Facebook CEO Mark Zuckerberg said in a post.

The video tab has been available on Facebook for quite a time, but it displayed clips by amateurs or short videos by news agencies.

Coming to you will be new television shows produced exclusively for Facebook by the likes of BuzzFeed, Mashable, Refinery29, Thrillist, ATTN, Tastemade (disclosure: Inverse is also participating).

Facebook said it was starting by testing with a limited group of publishers and creators who are making shows. As if being broadcast on Facebook weren't enough, the people feature in the show are nominated by Rowe's Facebook fans.

Other reports by Iphone Fresh

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