Netflix viewership dropped significantly during the total solar eclipse

Angelo Anderson
August 22, 2017

"What they were excited for is a total solar eclipse crossing the continental USA on August 21, also known as the "#Great American Eclipse".

Viewership figures in America for the media streaming giant Netflix fell about 10 percent on August 21.

Coverage of the solar eclipse dominated news stations across the United States today, with space agency NASA streaming the entire event online, even through the famous gaming streaming platform Twitch.

"Hey, just wondering why 10% of you chose to watch a giant rock cover a giant ball of gas when I HAVE ALWAYS BEEN THERE FOR YOU", the streaming service wrote before delivering the official statistics from the day.

"HA HA HA I've blocked the Sun!" the moon's account tweeted during the eclipse, sharing a screenshot proving the account had literally blocked the Sun. Still, Netflix isn't impervious to the same problems television companies have faced in the past: competition from similar products, bad reviews, and even the lure of that weird place we call physical reality. Still, the streaming service understands why people made a decision to watch the eclipse instead of the latest season of whichever show they happen to be binge-watching at the moment. This was followed up by an explanation that the ten percent cited were genuinely a 10% of their regular subscribers who have temporarily put their binge sprees on hold to catch the momentous eclipse.

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