Facebook Pages Spreading Fake News Won't Be Able To Buy Ads

Doris Richards
August 28, 2017

Product managers at the company saw that people were using ads on Facebook to build a fake news empire.

Facebook is taking another step toward clearing so-called fake news from the social network: Beginning Monday, it will block Pages that share fake news from advertising on Facebook at all.

Earlier this year, Facebook began flagging fake news posts and promoting more legitimate content over sketchy articles. "False news is harmful to our community". If these groups use their Pages listing to "repeatedly shares stories that have been marked as false by third-party fact-checkers, they will no longer be able to buy ads on Facebook", Facebook said. It says its latest update is to take the fight against fake news a step further. The update, also announced in a blog post, is created to help reduce the distribution of what the company calls "false news", and keep pages that spread such misinformation from making money.

Still, as the Guardian reported in May, Facebook's efforts to combat fake news isn't full proof, and some fake news stories that Facebook flagged with warnings got more popular because certain people felt Facebook was trying to silence information they believe to be true.

However, if these groups decide to stop spreading fake news, Facebook said, "they may be eligible to start running ads again". By changing the ad policy, Facebook makes it harder for companies to attract that audience.

Yes, shutting down revenue through blocking Facebook advertising is, in theory, perhaps the most effective and most active way the social-media giant can attack the significant cultural and political problem that the distribution of "fake news" presents for the United States as well as nations across the globe. The issue again come to a head this May when French voters encountered a slew of false news stories ahead of that country's presidential election.

Other reports by Iphone Fresh

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