Huawei overtakes Apple for No. 2 global smartphone maker spot

Mindy Sparks
September 6, 2017

"This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence", Counterpoint's Research Director Peter Richardson said. We have no information from August, but it is possible that Huawei managed to retain its place last month as well. Huawei grabbed more than 10 percent, while Apple saw its sales dip in June to less than 10 percent before rebounding slightly in July.

For the first time ever, Apple this summer was surpassed in smartphone unit sales by Chinese handset maker Huawei - leaving Apple's iPhone in third place while bitter rival Samsung maintains a healthy lead, according to a Wednesday report. It has also invested heavily in its R&D and manufacturing that, when coupled with its marketing and sales channel expansion, has allowed it to scale rapidly over this period.

During the last quarter, it said Apple and Huawei held 12.0 per cent and 11.3 per cent global market shares, respectively, still well shy of global leader Samsung's 23.3 per cent, and compared with Chinese maker Oppo's 8.1 per cent.

Huawei is the second-largest smartphone manufacturer in the world.

Huawei is over-dependent on its home market China where it enjoys the leadership position and operator-centric markets in Europe, Latin America and Middle East.

Unlike the United States technology giant's traditional practise of releasing its new flagship smartphone handsets once a year, in September, Huawei releases upgrades of its main lines throughout the year, including its P series, Mate series, and the budget Nova smartphones.

It's worth mentioning that the company has reached this spot in the month of June and July as well.

While Huawei climbed to be the world's second largest brand overall, it is surprising to see none of its models breaking into the top ten rankings.

Other reports by Iphone Fresh

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