Munroe Bergdorf hired to be new face of make-up brand Illamasqua

Leslie Hanson
September 16, 2017

Bergdorf announced the news on Tuesday via her Instagram, posting a picture of herself getting done up in a makeup chair with the caption "Excited to announce that I'm one of the faces of the next Illamasqua campaign".

In case you missed it, Bergdorf had everyone talking when she was announced as the first openly transgender woman to be the face of a L'Oréal United Kingdom campaign.

Illamasqua was just one of the brands that spoke out in supportof Bergdorf after the L'Oréal saga.

After people began using the hashtag #BoycottLOreal in response to Bergdorf's comments, L'Oréal announced that it was ending its partnership with the model, who had been part of their #AllWorthIt campaign along with Cheryl Cole and Katie Piper, saying her comments were at odds with the company's values. Yes ALL white people.

L'Oreal wanted Bergdorf for its campaign celebrating diversity.


A week after Munroe Bergdorf was hired by L'Oréal to be the face of the True Match foundation, she came under fire for comments she made about racism, which would later be the cause of her sacking.

Illamasqua has previously worked with Munroe and the company tweeted that it was "angered" by L'Oreal's decision.

"If you truly want equality and diversity, you need to actively work to dismantle the source of what created this discrimination and division in the first place".

'We don't stand or accept any form of racism, but we also believe Munroe's comments have been edited out of context by a certain media title (who we won't bother naming) without telling a true story.

Bergdorf took to her Facebook page after the incident to explain her words and express upset that what she viewed as a relatively uncontroversial opinion had offended L'Oreal so greatly.

Other reports by Iphone Fresh

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