Oracle Announces New Cloud Programs For The Enterprise

Lloyd Doyle
September 21, 2017

Bolstering both pricing strategies will be the introduction of new billing models meant to ease purchasing decisions for cloud services.

Oracle CEO Larry Ellison's splashy webinar announcement today is straight out of the Business 101 Playbook: when you're playing catch-up in a competitive and mature market, attack with low-priced.

"We are completely transforming the way all companies buy and use cloud by providing flexibility and choice", Oracle executive chairman of the board and CTO Larry Ellison said.

"With Oracle Cloud Platform, customers can realise speed to value at lower cost".

Bring Your Own License to PaaS will enable customers to move their existing software licenses for Oracle PaaS including Oracle Database, Oracle Middleware, Oracle Analytics, and a range of its other platforms. Greater freedom will also be granted to customers in the ability to switch PaaS or IaaS services without notifying Oracle.

Those discounts will apply to Oracle's Platform-as-a-Service tier, which is created to remove some of the complexity of running an application through cloud hosting and automation.

But because labor costs "are what you really have to drive out of your data center", Ellison said, as well as the human error factor, Oracle's leadership sees its PaaS offerings as ultimately a better deal than infrastructure.

Specifically, the new division offers cloud expertise across application development, process automation and migration services, alongside hybrid security management.

Until now, they have been unable to fully leverage their on-premises software investments in the cloud, having been limited to IaaS services or sacrificing key database features at the PaaS layer.

"Because Oracle's infrastructure is so much faster than Amazon, your bill will drop by half", Ellison pledged.

Not only will this make it cheaper than using rival services such as Amazon, Oracle explained, but it will also reduce the management and operational costs compared to on-premise infrastructure.

Oracle's new cloud programmes hope to address customers' cloud adoption challenges by improving and simplifying the way they purchase and consume cloud services.

The resulting Universal Credits from that commitment can be used to pay for any of Oracle's cloud services, so customers can shift their spending from IaaS to PaaS and back again, or apply credits to new services that weren't announced when customers initially committed.

Customers will gain on-demand access to all services, in addition to gaining the benefit of reduced costs on pre-paid services. "Additionally, they have the flexibility to upgrade, expand or move services across datacenters based on their requirements. Customers also benefit from using new services with their existing set of cloud credits when made available".

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