Apple's iPhone 8 sees muted launch in Asia

Mindy Sparks
September 22, 2017

But with the two models that began selling Friday, there are signs demand is tepid-and some analysts say that could be a good thing for Apple Inc.

The iPhone 8 and iPhone 8 Plus are more conventional devices than the X. The luxury smartphone starts at $999, and at that price point, it better live up to expectations.

Jackson Grant Investment Advisers Inc. increased its position in Apple by 0.3% in the 2nd quarter. Year-to-date, AAPL has gained 34.09%, versus a 13.16% rise in the benchmark S&P 500 index during the same period.

Compared to previous iPhone launches, there doesn't seem to be much buzz at all surrounding today's iPhone 8 and iPhone 8 Plus release. Why?

As well as the upcoming iPhone X, Apple said the pre-order and collection options, where customers choose a time that suits them to come in and collect the new phone meant fewer people now chose to queue.


The reason behind the less-than-euphoric reception is not hard to see; the lineup does not include the iPhone X - sales of which have been pushed back to November. With iPhone 8 sales shaping up to be unexpectedly slow, Apple stock slid another 1.7% overnight.

The launch day line-up reported at an Australian Apple Store is described by Reuters as "weak", with less than 30 people in line compared the hundreds who would usually be there for a new iPhone. They now have a $999.00 price objective on the iPhone maker's stock, up from their prior price objective of $182.00. The iPhone 8 Plus' 64GB variant is priced at Rs 73,000. Apple has a 1-year low of $104.08 and a 1-year high of $164.94. The Singapore location is Apple's only Southeast Asia location, and many said they flew from Thailand to be there.

Though both devices carry a 12-megapixel, f/1.8 aperture, the iPhone 8 utilizes a larger sensor and therefore lets in more light, improves colour and decreases noise.

In related news, Director Arthur D. Levinson sold 35,000 shares of the business's stock in a transaction that occurred on Monday, August 7th.

They add wireless charging, new camera sensors and the same faster A11 processor as the X, but for the most part look the same as the iPhone 7. "Ten years later it's only fitting to reveal a product that will set the stage for the next decade", Cook said during the launch.

Other reports by Iphone Fresh

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