College Kids Can Now Use Amazon Prime at a Steep Discount

Doris Richards
October 12, 2017

Parents also get to set spending limits.

For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester.

When making purchases, teens can even add a note to their parents, such as "I need this book for school". The accounts will allow them to search and shop for items, but there are some restrictions so that parents don't have to worry about their bank accounts.

A screenshot of a text alert to a parent for a teen's purchase.

This service can also be used for streaming any of Amazon's content to the mobile app, and if parents have signed up for Amazon Prime, certain benefits of a Prime membership (such as Prime Video and Twitch Prime) can be extended to that teenager's account. Amazon's dedicated page explains more about the function and how to get started. "We've listened to families and have built a great experience for both teens and parents", commented Michael Carr, Vice President, Amazon Households.

Teens who are interested in using their own login can get the ball rolling by texting their parents an invitation.

The new Amazon accounts are for teens between the ages of 13 and 17. And the company said kids won't be able to see their parent's credit card information.

Opportunities existing in e-commerce have obviously made it hard for traditional retailers to attract teen shoppers, who tend to have indecisive tastes and are notoriously unpredictable.

Prime boasts many benefits, such as instant access to thousands of movies and TV series and the ability to stream music, not to mention special discounts and offers on a wide variety of products.

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