Humble Bundle is Joining Forces with IGN!

Mindy Sparks
October 13, 2017

The terms of the acquisition aren't known, but according to Gamasutra, the entertainment media company will support Humble "in terms of accelerating growth and raising more money for charity".

"We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity", Jeff Rosen, Humble Bundle's CEO and other co-founder, said in the press release. In its announcement post today, Humble Bundle said that things will continue as normal for Humble Bundle and the products it now offers - it'll just have more resources at its disposal thanks to its new owner. We will continue to bring you all of our humble products, but with more resources and help from IGN. Humble Bundle will officially join the IGN family, with the media company providing aid to Humble Bundle in order to give consumers "the best gaming bundles, book bundles, and store sales" on the site. The terms of the deal have not yet been made clear, but IGN have apparently been looking to make the deal for almost a year.

"If it's not broken, don't fix it", said IGN's executive vice president Mitch Galbraith. "We don't want to disrupt anything we're doing right already". For those unfamiliar with Humble Bundle, it started as a semi-regular offering of bundles of indie games to raise money for charity.

Ever since that first Humble Bundle launched years ago, the company has grown into something of a giant in the space.

Whether or not Humble Bundle will expand its services or introduce new ones, and how or if IGN will integrate the company into its website is unknown at this point.

Other reports by Iphone Fresh

Discuss This Article