Samsung could unveil Bixby version 2.0 next week

Mindy Sparks
October 13, 2017

Compounding the problem is Samsung's in-your-face attempt to get its customers to use Bixby, namely the dedicated button found on the Galaxy S8 phones.

The Herald reports that Samsung has drawn in extra talent to boost the endeavour, with Samsung Research America's vice chief Chung Eui-suk now heading the service intelligence group in Korea, which is responsible for Bixby. Rhee played a big roll in the launch of Bixby, but also works in Samsung's mobile payment and mobile health categories, as well. Rhee In-jong, Samsung mobile's chief technology officer, who had spearheaded Bixby both in Korean and English versions, will reportedly be in charge of smartphone development excluding Bixby.

According to The Korea Herald, Samsung is expected to reveal a new and improved version of Bixby, Bixby 2.0, at the company's San Francisco Developer Conference on October 18.


Bixby, which was unveiled four months ago, has received an unenthusiastic response from users, with critics calling it a beta product rather than a polished release, with the system often misunderstanding commands. Moving Bixby to the likes of the Gear S3 and Gear Sport only makes sense, and along with this, there's also the chance of a Samsung smart speaker that we've been hearing rumors about for months now. At the time there was much promise, with the firm announcing core features like Bixby Voice, Vision, and Home. Bixby 2.0 will include improvements like support for expanded third-party services and products beyond smartphones.

"We will supplement the incomplete parts of Bixby 1.0 at Bixby 2.0", Dong-jin said.

Moving Bixby to smartwatches seems like the most natural next step.
What would you like to see in Bixby 2.0?

Other reports by Iphone Fresh

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