NBCUniversal, Snap Form Hollywood Studio, Ink Original Programming Deal With Duplass Brothers

Doris Richards
October 18, 2017

They will work together to produce scripted shows for the messaging app Snapchat, the two announced early this morning.

"NBCUniversal is proud to have been Snap's first partner to create Shows, and we've seen consistent audience growth and engagement on the platform", said Maggie Suniewick, President, NBCUniversal Digital Enterprises in a statement.

Last summer, Nick Bell, vice president of content at Snapchat, hinted that scripted shows would begin showing up on Snapchat this year.

Made-for-mobile Snapchat Shows programming will be the unit's main focus. NBCU, which already owns a stake in Snap, said it wants to take mobile TV programs "to the next level".

Donut Studios co-founders Mark and Jay Duplass will also join the venture.

The first content deal is with the Duplass Brothers, an independent production company known for films as well as the HBO series Room 104.


Sean Mills, head of original content for Snap Inc., said scripted programming is "the next exciting chapter to dive into, and are thrilled to be charting this path with NBCUniversal, who have been fantastic collaborators from the start".

In August, Snap said the "Stay Tuned" news show drew more than 29 million unique total viewers since its launch in July, and that more than 40 percent of viewers watched the show at least three days a week, showing potential for publishers to reach younger audiences on Snapchat.

Mark Duplass, creative director at Donut, added: "For us, shooting in that vertical mobile format is a terrifying and thrilling creative challenge". "We'll try not to f- it up".

NBCU was Snap's first partner on Shows and has produced an array of programming across genres, including an entertainment news series based on E!'s The Rundown and its first daily news show, NBC News' Stay Tuned. NBC Sports will expand their partnership with Snapchat and BuzzFeed for the 2018 Winter Games in South Korea.

In March, NBCUniversal put a $500 million strategic investment into Snap's IPO.

Other reports by Iphone Fresh

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