Apple slashes iPhone 8 supplier orders by 50 percent

Mindy Sparks
October 19, 2017

Still, there is evidence to suggest that iPhone 8 sales are lower than expected.

Vinh wrote in his research report that "many respondents indicated that a meaningful portion of customers is buying iPhone 7 in lieu of the new iPhone 8, given the lack of significant enhancements in the new phone".

The company is also likely to reduce orders for iPhone 8 and iPhone 8 Plus in the first quarter of 2018. Along with a wider, sharper screen, it's a key differentiator from the next model down, the iPhone 8.

Another simple reason people are probably avoiding the iPhone 8 is that it doesn't bring a lot to the table when compared to the iPhone 7. In an Apple Store located in Hangzhou, China barricades and security guards had been placed to control what was expected to be a crowd-frenzy line up. AMS AG, which is also involved in 3D sensing components for the new iPhone, fell as much as 5 percent, extending losses so far this week to 10 percent. Still, it was not as big as the line up in the previous years.

We will have more details about exactly what time pre-orders for the new iPhone X will start next week, you can find out more details about the handset over at Apple at the link below.


"Worrying about any small down-tick in margins from the sale of the iPhone 7 or 8 is a wrong-headed way to look at it, as iPhone X is really the flagship device where we're going to see a strong upgrade cycle", said Jason Ware, chief investment officer of Albion Financial Group.

For now, the iPhone 8 is being sold from 929 CAD, while the 8 Plus is sold at a price of 1059 CAD.

Although there's plenty of added extras on the iPhone X, there is one thing it's missing and this controversial decision could be coming to more Apple devices next year. The iPhone 8 itself offers a wireless charging feature, which was a new feature from the previous generation iPhones.

While the iPhone 8 is now being sold, the iPhone X will be released on the 3rd of November, but the units will still be sold sparingly until next year.

Other reports by Iphone Fresh

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