Samsung announces Bixby 2.0 six months after launching Bixby 1.0

Doris Richards
October 19, 2017

Samsung says Bixby 2.0, like Alexa and Google Assistant, will also be open to developers to build and plug in existing apps and services.

The South Korean electronics giant, which is the world's biggest smartphone maker, launched Bixby previous year but only for its own flagship Galaxy handsets.

Bixby 2.0 is the next step towards this future, at least for Samsung.

Samsung used its developer conference to formally announce Bixby 2.0, and while the core Bixby experience will remain the same for those using the assistant on the Galaxy S8, Note 8, etc., there are some big under-the-hood changes that aim to make Bixby even smarter and more powerful than it now is.

Bixby will also be open to non-Samsung devices, apparently-mobile phones, TVs, refrigerators, and home speakers are specifically mentioned-and Samsung has goals, like Essential does, to become the "control hub" for our devices ecosystems. However, several months later, there hasn't been much traction and competition from the likes of Apple's Siri, Amazon's Alexa, and Google's Assistant is getting much more fierce.


He called Bixby 2.0 "a fundamental leap forward" for digital assistants.

According to Chung, today's digital personal assistants are too limited and can be used for basic tasks only-to set reminders and timers, answer trivia questions and tell jokes, and so on.

This will be particularly useful when Bixby is in your home rather than your phone, and to make this easier Samsung is introducing Project Ambience, a device which includes WIFI and a microphone which can be attached to dumb devices and bring Bixby to every room in your home.

Samsung a year ago bought Viv, an artificial intelligence startup with co-founders who were part of the team that built virtual assistant Siri, used in Apple devices. October 18 is upon us, and wouldn't you believe it, we've got some Bixby news to talk about. "We think of it as a service across all devices in the home - TVs, appliances, even cars".

Other reports by Iphone Fresh

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