Amazon is reportedly developing a freemium version of Prime Video

Lloyd Doyle
November 13, 2017

Amazon can often tout numbers suggesting that they have millions of subscribers to their video service, but these numbers are muddied by the fact that everyone who signs up for Amazon Prime (2-day delivery on nearly everything) comes with free access to the video catalog.

Amazon is developing a free and ad-supported streaming video service, according to a new report out now from AdAge, citing people familiar with the plans. So sure, a free version is a good deal, but it looks like the company is looking to drive people to upgrade to a Prime account to access ad-free streaming, along with all the other benefits Prime offers, like free two-day shipping on eligible purchases. In return for that free viewing experience, Amazon would surround content with advertising to cover the costs of the service. These services are appealing to cord cutters (and "cord nevers") who are still interested in watching traditional cable TV programming and their broadcast stations, instead of entirely relying on video-on-demand services, like Netflix.

So how can Amazon get more eyeballs on their (very expensive) content? One unnamed executive told AdAge that "Amazon is talking about giving content creators their own channels, and sharing ad revenue in exchange for a set number of hours of content each week". We could effectively have the equivalent of YouTube, only each channel would be from an approved and established movie studio, TV network, or media company.

This is not the first time Amazon has been reported to have something like this in development, however. If a free service does appear, do you think it will use the Prime Video name or some alternate and new branding?

Other reports by Iphone Fresh

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