ESPN Launches Short Version of 'SportsCenter' on Snapchat

Mindy Sparks
November 13, 2017

ESPN has seen the writing on the wall as well so it has launched SportsCenter on Snapchat. The show will debut today at 5 p.m. ET, and tomorrow will begin its regular schedule with new shows available twice a day at 5 a.m. and 5 p.m. on weekdays, and once at 5 a.m. on weekends.

The first host of SportsCenter on Snapchat is Katie Nolan, who recently joined ESPN form Fox Sports.

"SportsCenter" on Snapchat debuts at 5 p.m. today with Emmy-winning host Katie Nolan.

It joins two other daily Snapchat Shows, NBC News' "Stay Tuned" and CNN's "The Update." Highlight shows have long struggled to gain a foothold because anyone can get those highlights on-demand via phone. But each episode will be under 5 minutes and will offer up the news in a more casual way. Others expected to host future shows include sports anchors Elle Duncan and Cassidy Hubbarth, as well as ESPN Radio host Jason Fitz and comedian Cy Amundson.

ESPN ran a version of College Game Day on Snapchat past year, but it is not streaming this season. It's also gearing up for the launch of ESPN Plus, a direct-to-consumer streaming service slated to launch in the spring of 2018. Other hosts for SportsCenter on Snapchat include Elle Duncan, Cassidy Hubbarth, Jason Fitz and Cy Amundson.

Despite the TV-like qualities, though, Snapchat claims it is not trying to be television.

"The original SportsCenter defined and changed the way people watched sports", said Sean Mills, head of original content at Snap Inc. "What makes them successful first of all is people and talent and personalities, which is why we're so excited about the group that ESPN has put together". It would be the second round of layoffs this year, spurred on by slowing cable subscriptions and mounting rights fees. "One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use", CEO Evan Spiegel said in a letter to investors on November 7.

Snapchat's core users are 18- to 24-year-olds who spend 35 minutes per day on the app through 20-plus visits. They'll dress more casually, their individual personalities will drive the shows' content, and the camera will be up close and personal.

Original programming on Discover has become key to Snapchat over the last two years, helping it to grow its advertising business. The company recently formed a studio joint venture with NBCUniversal, which is a Snap investor, to produce scripted shows with an initial deal with filmmakers Mark and Jay Duplass.

Other reports by Iphone Fresh

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