Built-to-order McLaren 720S exhibited at Dubai Motor Show

Doris Richards
November 14, 2017

The MSO Bespoke division started out with a 720S Performance and finished the bodywork in satin Zenith black.

A plaque inside the vehicle identifies it as a 1 of 1 MSO commission, a fact also communicated by the unique rear wing that bears part of a quote by McLaren founder, Bruce McLaren which reads "Life is measured in achievement, not in years alone".

An item that isn't painted gold, but is actually made of the stuff, is the 24-carat gold engine heatshield (reminiscent of the F1). The visual presentation of the text, written in Arabic, mimics the towering, Dubai city skyline. McLaren adds that more than 120 hours were required for the personalization process, with the rear wing alone requiring 30 hours to finish.

To personalize the auto added more than 120 hours to the production process.

McLaren Special Operations (MSO) prides itself in its ability to accommodate literally any customer demand, no matter how big or small the request.


The vehicle started life as a McLaren 720S Performance and received an array of MSO Bespoke carbon fiber parts such as the front splitter, air intakes, rear bumper, roof panel, rear diffuser, side mirror arms, rear aero bridge, plus deck and engine covers.

The gearshift paddles are painted in gold as is the center band in the steering wheel.

A Dubai-based customer commissioned a bespoke 720S inspired by his home nation and the words of Bruce McLaren.

Mechanically, the auto is no different to the standard Mclaren 720S with a 4.0-litre twin-turbo V8 producing 710bhp and 568lb ft of torque.

Andreas Bareis, managing director Middle East, Africa & Latin America for McLaren Automotive, said: "The quote from Bruce McLaren rings true not only of the history of McLaren, but also the achievements of the UAE and the Gulf states over the last four decades. This auto pays tribute to that".

Other reports by Iphone Fresh

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