Greggs apologises for replacing baby Jesus with sausage roll

Lloyd Doyle
November 15, 2017

Budget pastry purveyor Greggs has been forced to apologise for substituting Baby Jesus for a sausage roll in its limited-edition advent calendar.

The photo, which appears behind one of the calendar's doors, shows figures from the nativity paying homage to a sausage roll in a manger. But instead of God Incarnate a Greggs pastry is lying in the manger.

Those in the Jewish community were also incensed that Jesus - a Jew - had been replaced with a snack made of pork.

James Mather said: "I'm no prude, but equating Jesus, a Jew, to a sausage roll really is deeply offensive on all sorts of levels".


The stunt was apparently meant to be taken in a light-hearted way but numerous people pointed out that the fresh take on the 2,000-year old scene could cause offence because Jesus was Jewish and eating pork is forbidden in the Jewish faith.

Yesterday, the firm announced a twist on the usual chocolate filled advent calendar by revealing that its festive offering would offer customers tokens to claim sausage rolls, pasties and other baked goods.

The Advent calendar goes on sale in some Greggs stores on Monday costing £24.

Nevertheless, thicker-skinned sausage roll lovers will still be able to get their hands on the advent calendar from November 20, which Greggs has said is worth between £35 and £60. Some people will find gift cards up to the value of £25 in their calendar.

Other reports by Iphone Fresh

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