YouTube partners with Ticketmaster to sell concert tickets on artists' video pages

Lester Mason
November 15, 2017

Tapping the shows link will expand a list of tour dates, starting with the show soonest and nearest the user. Fans on YouTube will now be able to find upcoming concert information alongside videos and then proceed to Ticketmaster to buy tickets to the desired concert. If you think you might want to attend a show, YouTube will also feature a "Tickets" button that will direct you to sites for ticket purchases.

For now, this new feature is rolling out in North America, but the plan is to make it available globally. While checking out a music video on an official artist or VEVO channel, simply scroll down below the description to see where the given artist is playing next.

Artists now listing upcoming tour dates with links to Ticketmaster's website include Katy Perry for her Witness tour, as well as Lady Gaga, Halsey, The Chainsmokers and The Killers.

The ability of YouTube to provide people with the ability to binge their favourite band's live shows and festival sets has copped quite a lot of flack amongst mosh-pit faithfuls over time, tarnishing the mystery and spontaneity that comes with live shows.

YouTube terms already barred "terrorists" from using the service, but the new policy keeps out videos uploaded by others that militants would likely distribute if they could have accounts, according to a YouTube spokesperson. We'd expect to see it roll out there soon, but there's no official word from Google. It is such an issue that Google has formed a partnership with Ticketmaster. The company also hints this is the first of other planned features focused on artist-to-fan connections, but it didn't detail those plans.

Those outside the US won't see the live show information, though they may still see a link to live shows if the artists have included one in their video notes.

Other reports by Iphone Fresh

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