GM launches new feature allowing drivers to shop while in auto

Lloyd Doyle
December 7, 2017

General Motors Company (NYSE:GM) just pushed out a new innovation that it believes will be a big source of revenue in coming years: in-car shopping.

Early players from the food world include Starbucks early next year, Dunkin' Donuts, Wingstop, TGI Fridays, Applebee's, IHOP and delivery.com, according to the release.

Marketplace is an app for the automaker's infotainment systems that lets owners use a variety of services while on the go.

"Marketplace allows customers to order food, find the closest gas station to save on fuel, and make dinner reservations on the go".

It will be available as an update for Buick, Cadillac, Chevrolet and GMC cars from 2017 and later.


That access is made through an in-vehicle touchscreen, including a "shop" section with offers for GM cars and other vehicles, like oil changes and more data so you can shop more.

If you think about it, the average American spends nearly an hour per day driving on the road.

"For most retailers and consumer brands the daily commute is the only time not accessible in a consumers' day", Santiago Chamorro, GM's vice president for Global Connected Customer Experience. In cooperation with IBM, General Motor is outfitting two million of its 2017 models with a dashboard marketplace.

While Marketplace is created to be used while driving, it adheres to industry distracted driving standards. It also is created to "minimize manual interactions" by drivers with the system. The brand will continue to implement this feature into compatible new vehicles as time passes. The service utilizes GM's vehicles' embedded 4G LTE connectivity, and requires no additional data plan to use.

Other reports by Iphone Fresh

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