Ultra Violet Pantone's 2018 Color Of The Year

Angelo Anderson
December 7, 2017

Meet purple's older, bolder sister: Ultra Violet.

Pantone said Ultra Violet is "a dramatically provocative and thoughtful purple shade [that] communicates originality, ingenuity and visionary thinking that points us to the future".

The selection draws upon influences from pop culture like Jimi Hendrix and David Bowie, who both favored purple hues, Pantone said in the announcement. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

"From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection", Eiseman said, "Intuitive Ultra Violet lights the way to what is yet to come". The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today's over-stimulated world.

Pressman considers the shade "very much an optimistic color" meant to bring on "peace and calm".

In an interview with The New York Times, Leatrice Eiseman, executive director of the Pantone Color Institute, called it "the most complex of all colors, because it takes two shades that are seemingly diametrically opposed-blue and red-and brings them together to create something new". Pantone enlists the help of the Pantone Color Institute, a color consulting company that chooses the yearly victor based on design trends and cultural mood. The brand recommends incorporating it into the home with a couch, piece of art or accent wall.

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