Get free queso at Chipotle on December 12

Lloyd Doyle
December 8, 2017

Seemingly no limits have been put on what qualifies as "cheesy", so beyond that word being a clever play on the season's least-looked-forward-to party theme, it sounds as if Chipotle's desperate enough to let essentially any holidayish top count.

The restaurant is trying to regain ground after its first try at queso flopped earlier this month.

The popular chain will be giving away free queso to any customer wearing a holiday sweater on December 12.

Chipotle dropped its queso back in September and has been met with harsh criticism and bad reviews. Chipotle doubled down, blaming the weird texture on its refusal to compromise on all-natural ingredients. Spokesman Chris Arnold told CNNMoney last week that tweaks to the recipe have resulted in a version that "is creamier than the initial recipe, and still has a really delicious flavor". On Wednesday, however, customers didn't seem to be aware that the recipe has already changed. The new queso, he said, still leaves out preservatives and artificial ingredients.

Now, Chipotle has planned another big promotion to try to get people on board with its current queso incarnation.

In a recent tweet, Chipotle announced its intention to give away the new menu item, which had a less than stellar debut. "About 19% of these new and returning customers are trying queso, while numerous others were simply driven in by the advertising", Crumpacker added.

Other reports by Iphone Fresh

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