Apple Rumored To Acquire Shazam

Doris Richards
December 11, 2017

Shazam is a widely used app in the USA and European countries which help by identifying any song, TV show, movie, or even an advertisement in seconds by listening to an audio clip or a fragment from a video. This could be the reason that Apple has been interested in acquiring the app to attract more users to Apple Music platform with unique AR features of the app.

Shazam, a United Kingdom company founded in 1999, allows people to use their smartphone or computer to identify and buy music through a snippet of sound.

Shazam has more than 100 million monthly users.

The deal would be Apple's biggest takeover in the United Kingdom and comes as the government seeks to tighten controls on takeovers by foreign companies. It even launched American game show "Beat Shazam" earlier this year.

Reports claim that Apple is close to buying United Kingdom company Shazam, the firm behind the music-identifying app that tells you what song is playing from a fragment of sound.

The deal would also help the Apple Music service gain ground on Spotify, by making it easier for users to find songs and add them to playlists.

Spotify, which is expected to float in NY next year, last week cut a deal with Chinese internet giant Tencent, which will see the two companies buy stakes in each other. A Shazam representative did not immediately respond to a request for comment.

Other reports by Iphone Fresh

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