Facebook brings Snapchat-like AR filters to the Messenger app

Doris Richards
December 13, 2017

AR Studio is claimed to be a platform that "empowers creators to connect art with data to bring augmented reality into everyday life through the Facebook camera". This is similar to what Snapchat did with Bitmoji.

World Effects technology enables you to drop 3D objects into your surroundings to capture and share fun moments with your family and friends. Previously, Facebook implemented AR features where users were able to wear these virtual masks or use some sorts of filters using their camera as well. Now, instead of just sending your loved ones a static image or standard video, you can spice up your messages with 3D objects that can be dropped anywhere in the vicinity of the camera in your device. Some of the filters also have accompanying audio and sound effects, which Facebook says makes them flawless for videos.

Facebook is opening its augmented reality tool AR Studio to all third-party developers, the company announced Tuesday. This means that Facebook is now jumping into the AR racing amongst other giants like Google and Apple. First announced at the Facebook F8 conference in April, the platform was beta-tested with around 2,000 brands, publishers and artists prior to its public launch, with Facebook claiming that it is now putting "the power of augmented reality in the hands of all creators". And here is Facebook making it's progress clearly and giving Snapchat a tough time by inheriting it features one by one.

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