Take part: Facebook strikes global deal with Universal

Angelo Anderson
December 22, 2017

YouTube has signed a second global, multi-year agreement with a major music label, amid plans to expand its subscription businesses.

Universal Music has been home for some of the biggest artists in the music industry including Elton John, The Beatles, Lady Gaga, and others.

Announced yesterday, December 21, the agreement will allow Facebook users to upload videos containing licensed music from Universal's library onto Facebook, Instagram and Oculus.

The licensing agreement between Facebook and Universal Music will also serve as a foundation for a strategic partnership between the two companies.

While music postings are omnipresent on Facebook, the company attempts to take down embedded content that is copyrighted, with fans either uploading their own videos or linking to other sites such as YouTube and Spotify. The financial details of the agreement have not been disclosed.


"Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans", Universal Music Group vice president of digital strategy Michael Nash said. The deal helps the social media giant to fulfill its promise to offer personalized and interactive music experience to users for its two billion users.

Facebook has increasingly gone head-to-head with YouTube on its signature turf of videos.

Last year, the site made a concerted push into livestreaming with Facebook Live, letting users with a smartphone broadcast everything from press conferences to their dinner parties to the world at large.

Tamara Hrivnak, head of music business development and partnerships at Facebook commented on the deal: "There is a magnetic relationship between music and community building".

YouTube chief executive Susan Wojcicki said: "We're thrilled to strengthen our partnership with Universal Music Group".

Other reports by Iphone Fresh

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