A New Healthcare Campaign in the UK Changes the Guidelines on Calories

Leslie Hanson
December 29, 2017

They knew the secret to a better physical condition lay in the calories consumed daily by people, so they chose to release some new dietary guidelines which were more at their benefit.

For ages, calorie guidelines have been the same - men should consume about 2,500 calories per day, and women should have 2,000.

You have probably observed that, if you put together all these calories, there's still room for some more until you reach the recommended daily intake. Calories can be split over the course of the day: 400 at breakfast, 600 at lunch and dinner, then 200 for snacks. But Tam Fry, of the National Obesity Forum, said: 'This is a panic measure to get the public to understand they are eating too much.

"Portion sizes are getting bigger and people are mindlessly eating them just because they are there", he said.

The spokesperson added: "Calorie guidelines have not changed - it's still 2000 a day for women and 2500 for men". One of these is that two thirds of us are overweight or obese and this is largely to do with eating too much.

Christopher Snowdon, head of lifestyle economics at the Institute of Economic Affairs think-tank, told the Daily Mail that the original calorie guidelines have been established for decades, and there is nothing wrong with them.

New official calorie guidelines are to be introduced to help people better manage their weight and health in the new year.

'This nanny-state agency makes it up as it goes along'.


But the country is now facing a crisis with the obesity being more than 27% for both male and female.

At the moment, a meal deal lunch of a sandwich, crisps and fizzy drink has 700 calories.

The new guidelines are substantially lower than what we have been used to - and they may not go down too well with the public especially at Christmastime, when most people eat far more than usual - but PHE say they're just a "rule of thumb".

The new guidance is due to be released as part of the One You nutrition campaign from March, the Daily Mail reported.

Many Britons will have over-indulged over the festive period and the average adult eats 5,000 calories on Christmas day alone, double what they need.

"Adults consume 200 to 300 excess calories each day and this calorie creep is contributing to weight gain and other serious health conditions".

The campaign is the latest bid to tackle obesity in the country.

Other reports by Iphone Fresh

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