Job Cuts Reported In GoPro's Drone Division

Lloyd Doyle
January 7, 2018

GoPro is reportedly laying off roughly 200 to 300 employees, mostly from the aerial division that works on the company's struggling Karma drone. The company has tied prior layoffs to its quarterly earnings reports and may be holding back an official announcement until its next earnings report, likely in late January or early February.

TechCrunch first reported the job cuts, citing a letter sent to employees to be laid off that came from "sources close to the company".

GoPro's future was once hanging on its Karma drone, but it sounds like things might not be going so well. Things apparently aren't as rosy as some GoPro stock bulls would have investors believe, although those who have been following the company for some time won't be surprised, as we heard less and less about the Karma drone as previous year wore on. The company laid off 15 percent of its workforce, while also shutting down its entertainment division at the end of 2016. However, GoPro pulled the Karma off the market after just 16 days following numerous reports of the drones losing power and falling from the sky.

And in March previous year, it cut about 17 per cent of its staff, or about 270 jobs.

When it comes to consumer drones, many people look to DJI for products like the Spark and the Mavic Pro.

An important part of the business plan implemented by GoPro CEO Nick Woodman is diversification, as there are now simply too many brands and models of action cameras in the market. It is unknown how well it performed in the recently concluded holiday season, but it appears that action cameras remain the best business for GoPro.

Other reports by Iphone Fresh

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