Sony unveils 4K OLED TVs with HDR

Doris Richards
January 12, 2018

Additional information were not shared by LG including estimate on pricing when it would be up for sale.

The new connected TVs will work in unison with other LG ThinQ products, such as the new CLOi robot, plus LG's smart refrigerators and speakers. Fast forward 9 years, and we almost have our first proper, rollable devices. All of that means you'll be talking to your TV to control your smart home gadgets.

Other technology giants, including Panasonic, Samsung and Sony, will unveil new devices of their own later on Monday, ahead of the opening of CES on Tuesday. Suffice to say the likes of W8 and E8 will burn a hole in one's pockets, while the LCD models should be relatively cheaper. It shouldn't come as a surprise if Samsung decides to price the product exorbitantly. For now, though, the TV just rolls down to sit in a soundbar-sized box underneath it. The answer lies in upscaling. All these latest innovative technologies will be showcased under the slogan "Display Your Lifestyle".

Standard definition, Full HD and 4K all get a quality bump, although upscaled 4K content will still look better than upscaled standard definition. With the Alpha chip inside LG is taking more of an approach to integrating artificial intelligence into its TVs, allowing users to do things like initiate voice commands for more basic purposes such as searching for content on the TV itself as well managing playback of content. That's four times the pixels of the 4K and sixteen times the pixels of 1080p monitor.

LG CTO Dr. IP Park opens the company's CES 2018 press conference.

LG Display
LG Display

LG showed off a smaller version of this rollable TV several years ago, but it was less than 20 inches and not even 1080p resolution.

With its new range of TVs, LG's focus has been on the under the hood upgrades rather than a radical design change.

LG Display plans to sell 2.8 million large-size OLED displays this year, and increase its sales target of large-size OLED displays to 6.5 million units in 2020.

Electronics company LG will soon exhibit the world's largest "rollable" organic light-emitting diode display. The roll-up screen makes the TV particularly discreet - hidden away among the furniture when not in use, or only rolled out onto a wall when switched on.

It can answer questions related to what's on screen, too. All screens will also offer regular HDR10, as well as HLG HDR technology.

Other reports by Iphone Fresh

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