The Great Amazon-Google Smackdown Hits the Vegas Strip

Doris Richards
January 12, 2018

"With the Assistant in Android Auto, you can listen to your playlists from apps like Spotify or Google Play Music, get quick directions from Google Maps or Waze, and send or receive messages from services like WhatsApp". Or maybe you picked up an Amazon Echo or Echo Dot and are curious about smart locks that lock - and unlock - your front door by talking out loud.

At this year's show, we'll be closely tracking the voice platform battle between Amazon Alexa and Google Assistant. With Amazon Alexa considered to be the leading assistant for the smart home, Google's been forced to demonstrate that Assistant is growing too.

Japanese automaker Toyota will integrate Amazon's Alexa voice assistant into some of its cars as the auto industry increasingly adopts the tech world's hottest offerings to improve the vehicle experience.

Finding products are important.

Following Alexa's footsteps, Google has created a consolidated database which lists all of the Assistant's functions on a dedicated page on the Google Assistant website.


In addition to being integrated with Windows 10 PCs from HP, Lenovo, Asus and Acer; Alexa also will power two Kohler toilets, a new bathroom mirror and other products from the new Kohler Konnect line, according to TechCrunch.

Google's advertising for its voice assistant is all over Las Vegas for CES. To set them apart from previous entries aesthetically, however, both will be available with a distinctive finish. The company still does not offer Apple CarPlay or Android Auto integration to its touchscreens, despite almost every other major automaker already offering it.

Recently, we JBL launched smart headphones with Google Assistant support. Today, three years later, 16% of Americans own a smart speaker. Indeed, insiders say, there are concerns within Google that it is losing market share and needs to catch up.

It will be interesting to see how Amazon responds to Google's aggressive moves at CES.

But when it comes to Google, the company's new strategy has helped it get more than just its foot in your front door.

Other reports by Iphone Fresh

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