H&M is finally apologizing for that controversial ad

Annette Crawford
January 13, 2018

Popular clothing brand H&M recently posted an advertisement on their website of a young African American boy modeling a sweatshirt reading "Coolest monkey in the jungle".

But when Terry, who lives in Stockholm, Sweden, said critics who branded the image "racist" were "crying wolf" she was met with a barrage of abuse.

Now Ms Mango has revealed the comments sparked a wave of online abuse, including from some of those who spoke out in support of her son. Do you agree with her?

"You can not try to defend my son and use the same words to describe me".

The "H&M Kid" controversy is just rolling on and on.

The post was retweeted almost 14,000 times within a day of being shared on January 7.

However Ms Mango has blasted the fierce public response in a series of Facebook posts that have been widely circulated on social media.


Mango waded in on social media yesterday in an attempt to end the argument, saying her son had modelled "hundreds of outfits" and frankly, she didn't see the big deal. Everyone is entitled to their opinion about this...

The company that made the shirt, H&M, pulled the advertisement down after numerous complaints, including celebrities who slammed the ad, such as National Basketball Association star LeBron James and music producer and artist, P Diddy.

Ms Mango's uncle, Kenyan-born music promoter Clay Onyango, said the family had spoken to H&M and believed the brand had not meant to be racist but that there are still questions that need to be answered.

"We understand that many people are upset about the image of the children's hoodie", H&M wrote. The company said in the statement, "We, who work at H&M, can only agree".

I hope that this situation will serve as the wakeup call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level. We're deeply sorry that the picture was taken, and we also regret the actual print. It continues, "We have taken down the image and we have removed the garment in question from sale".

"It is obvious that our routines have not been followed properly. We'll thoroughly investigate why this happened to prevent this type of mistake from happening again".

Other reports by Iphone Fresh

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