Which voice in your fridge? Makers pick virtual assistants

Mindy Sparks
January 14, 2018

At CES 2018 a variety of products that feature Google Assistant integration have been shown off, but Amazon and Alexa are still a threat significant threat to the Mountain View, California-based tech giant's plans to expand into the voice-activated assistant space.

Google is really betting high on its Google Assistant, which is now available on nearly any contemporary Android device, a ton of existing and new smart speakers, and soon coming to an automobile near you.

Whirlpool customers can use voice commands anywhere in the house through their digital assistants.

The news came before the official launch today of CES in Las Vegas, the world's largest consumer electronics trade show.

Some were surprised to hear that Google is partnering with companies instead of bringing Google smart screens to market themselves. Assistant for Android Auto will perform actions like controlling your smart home, play music from Spotify or Google Play Music, get directions from Google Maps or Waze and send and receive messages from services like WhatsApp, among other things. You can also share a specific function using the included button, letting your friends know how to get better control out of their smart devices.


On the web, you'll now find a "What it can do" section that breaks out all of Google Assistant's actions by category.

Klipsch confirmed that its wireless speakers and amplifiers will support the Amazon Alexa Connected Speaker APIs.

The company is reportedly working on a redesigned Google Store with Assistant-powered devices at the heart of its online platform, reports Bloomberg.

In summary, Amazon is looking at Alexa not just as a virtual assistant for speakers, but as a robust smart home platform. Google just recently blocked YouTube from the Amazon Alexa-powered Echo Show, meaning the YouTube feature is incredibly valuable to setting this product apart from other similar ones. However, when it comes to the company's refrigeration units will use Alexa.

On the basic technology level, Alexa has, for competition, Apple's Siri, Google Assistant, Microsoft Cortana and Samsung's Bixby.

Other reports by Iphone Fresh

Discuss This Article

FOLLOW OUR NEWSPAPER