Facebook turns to users to identify and rank trustworthy news platforms

Lloyd Doyle
January 21, 2018

The decision comes after a number of users complained of their News Feed being convoluted with public content, including brand promotions, media posts and so on, that are taking away the essence of one's personal space.

Facebook will prioritize news that is trustworthy, informative and local from trusted sources to combat fake news and strengthen relationship and engage in active conversations with users.

It's the second major tweak to Facebook's algorithm announced this month. The company has slowly acknowledged its role in that foreign interference. According to Zuckerberg, Facebook considered making the decision on news sources itself or consulting outside experts but ultimately felt that going to the community would be the most "objective" method of determining which news sources are most broadly trusted.

Meanwhile, British lawmakers probing possible Russian interference in the Brexit referendum revealed this week that Facebook agreed to broaden its own investigation into fake news around the vote, after the social media platform's initial efforts drew criticism.

"My hope is that this update about trusted news and last week's update about meaningful interactions will help make time on Facebook time well spent", Zuckerberg said. It says it has surveyed a "diverse and representative sample" of US users and next week it will begin testing prioritizing the news sources deemed trustworthy. Publishers with lower scores may see a drop in their distribution across Facebook.

Zuckerberg, in a post on Facebook, said:"As part of our ongoing quality surveys, we will now ask people whether they're familiar with a news source and, if so, whether they trust that source".

"There's too much sensationalism, misinformation and polarisation in the world today".

"That's why it's important that News Feed promotes high quality news that helps build a sense of common ground", Zuckerberg wrote. But this is complicated.

Other reports by Iphone Fresh

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