Apple to release an entry-level 13 inch MacBook later this year

Doris Richards
January 23, 2018

New rumors suggest Apple could be planning to release a 13-inch MacBook in the second half of 2018, with the entry-level model potentially replacing the 13-inch MacBook Air, now the cheapest Apple laptop on the market.

Apple did announce incremental hardware upgrades for the MacBook Air past year in June by bumping the processor from 1.6Ghz to 1.8. In 2016, Apple attempted to position the 13-inch MacBook Pro with no Touch Bar as a viable MacBook Air alternative but the Pro starts at $1,299 which is $300 more than the entry-level Air model.

Apple's MacBook Air is their cheapest notebook available, the device starts at $999 and this new entry level Apple MacBook is expected to replace the MacBook Air. This rumor comes from a DigiTimes report on Tuesday, claiming that General Interface Solution (GIS) is expecting more LCD display orders from Apple for this new model, after it began supplying the models for existing MacBooks in the fourth quarter of previous year.

When Apple first introduced the 12-inch MacBook, the aim was to replace the MacBook Air. However, the MacBook Air sales have been stronger compared to the 12-inch MacBook, thanks to its affordable price tag. It still, though, features a non-Retina display and an outdated design. While Apple recently bumped its processor, it is just a minor update.

Last week we posted a report titled "Apple Reportedly shifting more MacBook Orders to Foxconn from Quanta this year". Apple's previous objective was to pitch the base variant of the new MacBook Pro as a potential MacBook Air upgrade. Apple is also believed to use fullscreen OLED displays in future MacBook series, and it could retain LCD display technology for entry-level machines.

Other reports by Iphone Fresh

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