Budweiser Releases 2018 Super Bowl Commercial

Lloyd Doyle
January 27, 2018

Budweiser released its new ad for the 2018 Super Bowl, and it's already grabbing the hearts of many. In a touching Super Bowl ad, featuring Skylar Grey's angelic voice, Bud reveals it's always there to offer a cool drink - of water! - when disaster strikes. This year, the company shipped almost three million cans of emergency drinking water to areas hit by Hurricanes Harvey, Irma, and Maria, and by the California wildfires.

The Budweiser water commercial shows the plant going through the steps to can water in lieu of beer as a version of the song "Stand By Me" plays in the background.

Anheuser-Busch CEO and A-B InBev North America President Michel Doukeris said the commercial is not an attempt to get more millennials to buy the company's beer, but agreed the ad may end up working in that way. Oh, it's not a cosmetic change, as these cans are not filled with beer but with water.

Anheuser-Busch is running four minutes worth of different commercials during the televised football showdown between the Philadelphia Eagles and the New England Patriots on February 4.

The company would not tell CNNMoney how much it's paying for the air time, but the broadcaster NBC is charging more than $5 million for 30-second spots this year.

Last year, Budweiser's Super Bowl commercial highlighted the rags-to-richest immigrant story of Adolphus Busch, the co-founder of Anheuser-Busch. But in 2018, it reportedly plans to use one minute of pricey airtime to promote the company's water initiative instead of its signature beer. With this commitment, Anheuser-Busch says that it has reduced water use across all U.S. breweries by almost 50% in the last 10 years.

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