Cryptocurrency miners help AMD close gap on Nvidia in GPU market

Doris Richards
March 1, 2018

Even with the rise in GPU prices caused by cryptomining demand and video memory shortages, numerous red team's GPUs have remained cheaper than Nvidia's products while offering nearly the same levels of mining performance, resulting in cryptominers snapping up AMD's cards in bulk.

Business intelligence agency Jon Peddie Research (JPR) has published a new report on GPU market trends, encompassing the latest available quarter and the whole of 2017.

More importantly, Jon Peddie observes that AMD was the "primary benefactor" of those cryptocurrency-based sales. Market share for AMD in the third quarter of 2017 was 27.2%, meaning Nvidia enjoyed the bulk of share at 72.8%. Be it Nvidia or AMD, both graphics cards are in demand in every part of the world that gamers find it extremely hard to buy just one for their gaming needs.

Unfortunately, the high prices aren't going anywhere just yet, according to Dr. Peddie, who says that "gamers can offset those costs by mining when not gaming, but prices will not drop in the near future".

It appears AMD has been enjoying an increase in discrete graphics cards sales as far as data from Jon Peddie Research is concerned. "We expect demand to slacken from the miners as margins drop in response [to] increasing utilities costs and supply and demand forces that drive up AIB prices". It's a growing segment of Nvidia and AMD's markets so it will be interesting to see how each company deals with shortage issues without alienating this growing industry. This might not mean too much to the average gamer at the moment, but with AMD on more equal footing with its competitor, this could spell good news moving forward.

According to hardware reports, the GPU shipments in Q4 2017 decreased by 1.5%. JPR says that AMD's overall unit shipments increased 8.08 per cent quarter-to-quarter, Intel's total shipments decreased 1.98 per cent from last quarter, and Nvidia's decreased 6.00 per cent. Have you been waiting to upgrade?

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