Taylor Swift Absent At iHeartRadio Music Awards, Releases Music Video

Angelo Anderson
March 13, 2018

Or does it? Swift explores this possibility in the playful and charming new video for "Delicate", which debuted at the 2018 iHeartRadio Music Awards on March 11. "But in my absence and to show my gratitude, I really wanted to show you my brand-new video for my new single, Delicate". Delicate was directed by Taylor's frequent collaborator Joseph Kahn, who previously faced criticism for appearing to borrow imagery from Beyonce's 2016 Formation video for Swift's Look What You Made Me Do promo last summer (17).

Taylor hasn't been in the public eye quite so much over the past year: she's been off keeping herself to herself, and being who she wants to be, just like she is in the video. "And to the fans that you have done and always continue to do, you're the best", Swift said in the pre-recorded video message for the ceremony, as obtained by the iHeartRadio website. She's getting ready for her latest tour, which kicks off May 8 in Arizona with openers Camila Cabello and Charli XCX.


"Reputation", stylized as "reputation", was released on November 10 previous year through Big Machine Records. Aside from being the primary singer and songwriter for the album, Swift was also the executive producer for it.

Her romance with British actor Joe has been kept underwraps but the release of her sixth album, Reputation, sparked further speculation as may tracks are believed to be about him. This is the most direct song about her own reputation. "She said that her goal with this effect was to make the song sound sad but lovely". Away from the cameras and paparazzi we see Taylor dancing like nobody is watching, because literally nobody is, and the clip has already racked up millions of views on YouTube. Though the name of the song is "Delicate" but it is not what you are expecting. In contrast, "Delicate" talks about her being anxious about what is being thought of her by a person she really likes.

Other reports by Iphone Fresh

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