Disney Reorganizes Consumer Products, Streaming Businesses

Lloyd Doyle
March 15, 2018

Kevin Mayer, who has recently served as chief strategy officer, working on the purchases of Pixar, Marvel, Lucasfilm and BamTech, a streaming-focused company, was named chairman of a new Disney division: Direct-to-Consumer and worldwide.

Kevin Mayer, who has served as Disney's chief strategy officer since 2015, has been named chairman of the new business segment.

"Kevin is a proven leader who has played a critical role in bringing together the collection of creative and technological assets that will allow Disney to offer unparalleled entertainment experiences in a direct-to-consumer future", Disney Chairman/CEO Robert Iger said. That segment will include the new upcoming Disney-branded streaming service and the ESPN+ streaming service.

Walt Disney Co. has restructured its business units, including folding consumer products into its theme park business.

Media networks and the movie studio will remain separate units, Disney said.

Disney's streaming tech company BAMTech will now house all consumer-facing digital technology and products as part of the new D2C segment. Rounding out Disney's streaming portfolio will be Hulu, an established service that focuses on older viewers with programming that includes ABC shows.

As part of a comprehensive reorganization, the company announced Wednesday morning that it will consolidate its direct-to-consumer businesses, including its forthcoming streaming services, technology and worldwide media operations into a single division.

The new Direct-to-Consumer and global merges international media operations along with technology and direct services into a single worldwide business.

Other reports by Iphone Fresh

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