Google's instant app tech now lets you try games before you buy

Doris Richards
March 19, 2018

It's important to note that Google Play Instant game experiences aren't the complete game, but rather a smaller version of the game, Jonathan Karmel, Senior Project Manager for Google Play Instant, told TechRadar.

"It's not the full game, but it does capture the full experience", Karmel said.

We first learned about instant apps back at Google I/O in 2016, where Google said they were working with select developers to offer up instant experiences of apps, nearly like web experiences. As usual, Google is there to talk about the Google Play Store, Android games, and how the company is working hard to make it easier for gamers to discover new games on the world's largest app store. TechCrunch reports that evelopers get up to 10MB per instant game, which should be big enough for most mobile games. Once you've done that, you launch the game and give it a shot. Developed exclusively for Google's instant apps platform, Android players can now enjoy an install-free way to engage with their favorite Word and Solitaire games anytime and anywhere, with just a tap of the "try it now" button. Installing and opening a game takes time and results in many players never getting to experience your game. It's now in a closed beta with eight developers as Google works to develop the tools that game makers will need to create instantly accessible experiences. Some games that now support Play Instant include Clash Royale, Words with Friends 2, Bubble Witch 3 Saga and Panda Pop, as well as a few other titles from Playtika, Jam City, MZ, and Hothead. That's it. Over time, though, I'm sure developers will figure out how to best use this feature. For now, only 6 games provide an instant version of the full game, but that's something which will increase as Google works with more developers to bring support for the feature.

The idea is simple: Remove the friction of installing an app or game. For starters, they're only in the Play Store, but Google says the format can be used all over the web, so you might see links to play games in a lot more places soon.

Google unveiled Android Instant Apps in May 2016, started letting Android users test a select few of these apps in January 2017, and opened the Android Instant Apps SDK to all developers in May 2017.

Ever wanted to play a mobile game, but were on the fence about downloading it? Google is further working with Unity and Cocos2D-x to add IDE support that lets game developers build instant apps and games. A loading screen that features the name of the game and the new "Google Play Instant" branding will appear.

Other reports by Iphone Fresh

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