"Black Panther" breaks record for year's biggest 1st-day gross in PH

Angelo Anderson
March 20, 2018

Early estimates for the Marvel superhero movie's first three days on release make the blockbuster the fifth highest-grossing debut to date. Adding to the long list of impressive milestones, Black Panther also killed the record for the largest President's Day weekend, beating out 2016's Deadpool, which reached the $152 million mark.

Ryan Coogler's Black Panther, Marvel's very first Marvel Cinematic Universe movie with an nearly entirely black cast, has already taken home $192 million since Thursday night and is projected to make around $218 million-plus over the President's Day holiday.

About 75 members of the Boys and Girls Club of Hudson County and their chaperones piled into a theater to watch Black Panther, Marvel's first film starring an African American character.

T'Challa's conflict with Michael B. Jordan's character Erik Killmonger is highlighted throughout the film, with incredible roles by Letitia Wright, Lupita Nyong'o, Angela Bassett, Danai Gurira and Daniel Kaluuya, to name very few of the star-studded cast.

Marvel Studio's Black Panther is distributed in the Philippines by The Walt Disney Company. That's a slightly lower percentage than other superhero titles' overseas opening weekend gross as a percentage of their worldwide total.

The Black Panther Challenge urged organizations and communities across the country to raise money to take as many children as possible to see the movie.

The barrier-breaking superhero film, set in the fictional African nation of Wakanda and featuring a almost all-black cast, was first projected to bring in between $100 and $120 million.

Globally Black Panther is a box office beast too with an estimated three-day opening of $361 million.

Marvel Studios' Black Panther opened this weekend to rave reviews and a remarkable opening day box office haul which placed it third for a Marvel Studios opening. It cost $200 million to make, not including marketing costs, according to the studio.

For Chadwick Boseman's T'Challa/Black Panther, that re-teaming will come in May, when "Avengers: Infinity War" arrives. The film, like the comic, is set in the fictional African nation of Wakanda.

Black Panther's massive marketing campaign didn't hurt - The New York Times reports Disney spent nine months promoting it - but it also had the advantage of a built-in fan base.

A still from Black Panther.

Other reports by Iphone Fresh

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