It's Time to Make Our Privacy Tools Easier to Find | Facebook Newsroom

Mindy Sparks
March 29, 2018

The company has faced a global outcry after a whistleblower said that data from millions of users was improperly harvested by consultancy Cambridge Analytica to target USA and British voters in close-run elections.

The new privacy changes are created to offer users more control over their data and come amid continued outrage over Facebook's handling of user privacy, which has already sparked an FTC investigation into whether the social media company breached a 2011 privacy-related settlement.

"We're taking additional steps in the coming weeks to put people more in control of their privacy", they confirmed. While the move is meant to prepare for tighter European privacy regulations going into effect in May, Facebook said that recent events "underscore their importance".

Elected officials, the press, and the public have all reacted to the news by directing their ire not only toward Facebook's once very lax developer policies, but also to the core of its service.

Although the political ramifications of this discovery are still under debate, the fact that a data firm had access to this info has sparked a series of debates about how much data Facebook has and how and why they keep it. Facebook doesn't make this process easy and, in fact, makes it easier for users to deactivate instead of deleting their account, which explains why stats don't reveal many users abandoning the ship. Amid the news, Facebook's bottom line has been suffering.

Control your personal information: You can review what you've shared and delete it if you want to.

As part of the changes that will be rolled out over the next few weeks, Facebook said it will no longer let advertisers use information from third-party data brokers, like Acxiom Corp. and Epsilon Data Management LLC, in targeting of ads on its system.

Menlo Park-based social networking giant Facebook is continuing its apology tour following the Cambridge Analytica data privacy scandal. Users will be able to delete things they've already shared and manage the information the company uses to show ads.

Most of the security page updates have been in the works for some time, Facebook chief privacy officer Erin Egan and deputy general counsel Ashlie Beringer wrote in a statement on Wednesday, "but the events of the past several days underscore their importance".

Facebook is giving its privacy tools a makeover as it reels from criticisms over its data practices and faces tighter European regulations in the coming months.

Make your account more secure: You can add more layers of protection to your account, like two-factor authentication. "The past decade shows that user concerns over privacy appear to have little teeth on changing how the platform behaves, aside from a recycling of contrite statements and promises to do better from its C.E.O.", she told The New York Times.

In a surprise change, Facebook will give up one major data source that the company uses to help advertisers target relevant users on the platform.

Other reports by Iphone Fresh

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