Sportpesa issues new announcement on all its sponsorship deals in Kenya

Annette Crawford
April 23, 2018

The company on Monday announced a combined Sh682mn sponsorship for Gor Mahia and AFC Leopards as well as Football Kenya Federation and the Kenyan Premier League for a period of three years, a much reduced figure from the initial five-year contracts signed two years ago.

Betting company Sportpesa has today announced a multimillion deal with Kenya's football stakeholders in a bid to improve the condition of sport in the country.

SportPesa will feature prominently on the front of the Gor Mahia and AFC Leopards shirts for this period. "198 million package in a 3 year deal".

The total sponsorship amount is Sh682.4 million.

"We have not renewed some of the contracts we had but we made a decision to choose some of the few we had because the taxation has changed so we need to support the ones we think we can sustain as long as the tax remains as it is", SportPesa Chief Executive Officer Ronald Karauri announced.

However, the gaming firm slammed the door on the Kenyan Rugby Union.

"SportPesa have announced they have resumed sponsorship with Gor Mahia".

Karauri said: "We are extremely excited to be able to partner with these four powerful industry players".


"He added: "[We will help] get Kenya where it should be; among the great football nations of the world. "We want to be part of it and we want to be able to see what we can help with when the federations come to us for help after they sign the deals", Kaberia said.

SportPesa CEO Ronald Karauri said the second-tier outfit will arrive in the country on May 11 for a five-day tour that will feature several other activities.

Meanwhile, Gor Mahia and AFC Leopards will lock horns in the Hull City Challenge at Afraha Stadium on May 13 to determine the winning team to play against the EFL Championship side Hull City. The victor will book a date with the Nigel Adkins-led side.

"Our partnership with Hull City is meant to benefit local players and that's why they will also be conducting a coaching clinic and a training camp while here", Karauri said on Monday.

A Kenyan AllStars team faced a development-side Hull City team at the KCOM Stadium in the United Kingdom on February 27, 2017.

"Their return will be an open boost to the two clubs and to the Kenyan Premier League which was facing a bleak future since the start of the year".

In a statement released by the betting firm, coach Adkins said he is optimistic of the once-in-a-lifetime opportunity.

Other reports by Iphone Fresh

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