Microsoft's Search Engine Bing Joins Google, Facebook in Banning Crypto-Related Ads

Mindy Sparks
May 17, 2018

Microsoft now joins its other industry counterparts by banning Cryptocurrency Ads on their Search Engine Bing. Bing Ads also disallows "ponzi schemes, pyramid schemes, or other legally questionable business opportunities, particularly if returns on investment rely exclusively on adding participants to the scheme or the consumer must pay a subscription fee or buy a specific product to join, and the value proposition of doing so is undefined", according to a post on the company's financial products and services policies page.

It's also worth noting that Bing's ads policies have already prohibited displaying ads for cryptocurrencies which might be facilitating certain illegal purposes such as money laundering, promotion of fake currencies, tax evasion, and others of the kind.

The policy change will be implemented across the Bing Ads network starting in June, with full rollout expected in late June and early July.

After the Google decision, Facebook followed suit announcing that ads should not promote financial products and services which are associated with deceptive or misleading promotional behaviors like binary options, ICOs, and cryptocurrency.

"We keep on evaluating our policies to ensure safety and a good engagement among our Bing users and the digital advertising ecosystem".

Cryptocurrency advertising will be absent from Bing by the end of July...

Now, a few months later, Bing hops on the crypto-ad ban train and does the same thing. A similar ban was introduced by Facebook on its social media platform earlier this year.

Google took a similar route last March, saying that all cryptocurrency and unregulated investment schemes would be banned from its AdWords platform given that they were not regulated, and investors have no guarantee that digital currencies are safe. Though the companies have banned ads, CEO of both Facebook and Twitter embrace Crypto.

The ban on such advertisements would come into force from June.

Other reports by Iphone Fresh

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