YouTube adds automatic 'Music in this video' credits

Mindy Sparks
May 17, 2018

According to an announcement, "Music in this video" credits the artist, songwriter, label and publishers behind than half a billion music videos.

Up until now, videos featuring music would have to write credits for music video directors and producers and featuring artists in the description.

The change will affect millions of songs, and details will continually be added to clips.

YouTube has announced "Music in this video", a new menu that shows song credits on videos with music. Second, the data comes from YouTube's partnerships with record labels, music publishers and music rights societies.

"'Music in this video' strives to provide greater recognition and exposure to the people who contribute to the creative process".

This addition comes as YouTube preps a new music subscription service, along with other changes created to make it a more music and artist friendly platform.

YouTube further stated that they are "committed to providing recognition to all of the people who contribute to the creative process, and this is just the beginning".

YouTube follows in Spotify's footsteps-the streaming service added credits back in February.

Martin Bandier, Chairman and CEO of Sony/ATV, the world's largest music-publishing company, said, "Songwriters are essential to the success of the music industry, but too often their critical role gets overlooked".

"The ability to identify a contributor to a song production - and how they contributed - makes future collaborations much more efficient and productive, which leads to less frustration for the creator, and better quality music for the consumer", said Jerkins.

"This move by YouTube is an important step forward to deliver that goal and one which Sony/ATV welcomes". It also gives links to the artist's official channel and the song's official music video. That being the case, the implementation of "Music in this Video" is still a net positive for all those concerned. "This is a great initiative".

Why YouTube has waited so long to present this music discovery feature is anyone's guess (Shazam anyone), but here it is.

Grammy-winning U.S. record producer, songwriter and rapper, Rodney Jerkins said: "In today's digital world, achieving accurate and comprehensive song credits is more attainable than ever".

During the presentation last month of the Global Music Report, the record biz took a swipe at YouTube and other on-demand platforms which claim "they are not legally responsible for the music they distribute on their site".

Other reports by Iphone Fresh

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