Target pulls 'Baby Daddy' Father's Day card featuring black couple after complaints

Angelo Anderson
June 14, 2018

The retail giant released a statement, saying: "We appreciate the feedback and apologize".

Frustration with the cards first started approximately 2 weeks ago when Facebook user Takeisha Saunders posted a photo of the card.

Saunders had found the particular card at a Rockwall, Texas, location but comments on her post detailed how the card was housed at stores across the country.

The American Greetings card, not exclusive to Target, showed a black man and woman kissing under the words "Baby Daddy".

- Boosie Bad Jan ✨ (@JanMarie_)Target got baby daddy Fathers Day cards?!? Saunders did not. She wrote that her husband didn't like the term because of what it "generally means in our culture".


Images of the card began circulating on social media, where it kicked up a discussion about the words "baby daddy".

But she said that was no excuse for using the term "baby daddy" on the front, which she said on Facebook is "not sweet or nice".

The popular chain said: We assure you it is never our intention to offend our guests with the merchandise we provide. "It's a term used to describe a deadbeat or absent parent", she wrote.

The backlash has prompted Target officials to remove the cards, and apologize to offended shoppers. Other commenters wondered what message Target intends to send simply by stocking the card.

Saunders thanked the store via Twitter but says many people were angry she was upset about the card at all. "By posting my comment, I hoped to shed some light on why I was upset about it".

Other reports by Iphone Fresh

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