Whatapancake? Pancake Castle? Rival Restaurants, Industry Analysts React to IHOP Name Change

Doris Richards
June 14, 2018

In a news release, the company said the "b" stands for "burgers", and the name change is part of a rebranding campaign to promote the restaurant's new line of Ultimate Steakburgers. I rushed to Twitter and found that many like me were heartbroken by the seeming betrayal and were planning on turning their back forever on the 1,700-location chain of morning Americana. "Burgers are the most consumed entree item for men, women and children in America". In an interview with CNN, IHOP President Darren Rebelez says that more than half of the restaurants, with the total estimated at nearly 1,800, will still go by the usual name.

They officially changed to IHOB - International House of Burgers.

Reaction to the name change on social media ranges from excitement and anticipation to confused and baffled.

Burger King changed its Twitter name to Pancake King. IHOP (or IHOb) will still need to be customers where and how they're looking for information about restaurants, Zucker notes.

Other US chains, including Waffle House, also mocked the name change, saying: "Even though we serve delicious burgers. we know our roots".

IHOP has temporarily changed its name to IHOb.


"We have a big announcement", read the Phillies' tweet.

IHOP recently teased a name change, flipping its "P" to a "b". Let's be truthful, the general public wasn't talking about IHOP, but now they are.

IHOP... sorry... IHOb is now in the middle of one of the most confusing yet hilarious marketing campaigns. "It's a great way for IHOP to get our attention and say 'Hey, we're not just for pancakes!'"

"This was always meant to be tongue in cheek for us", Rebelez said.

"Picking up on the company's tricks, when one Twitter user said on Monday, 'Your marketing team needs to be fired..." According to reports, nearly 50 percent of the company's customers came in the morning.

Other reports by Iphone Fresh

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