Of course Facebook was going to ruin Messenger with autoplay video ads

Doris Richards
June 20, 2018

The addition of autoplaying video ads is another reminder that Facebook's users aren't the customers - they're the product.

Only a small group of users will see the ads at first, according to a Facebook spokeswoman.

Facebook says it will start placing video ads inside the social media giant's standalone Messaging service next week, an outgrowth of the company saying it's run out of how many ad units it can squeeze into the main newsfeed and elsewhere in the app as it looks to wring value out of every monetizable hole that it can.

Facebook has in the past admitted that it's pretty much running out of spaces to place ads in its flagship app, and this move could be a outcome of that situation.

If you have been advertising with Facebook ads for quite some time then you've seen it happen at least once; ...


Facebook, which spun off Messenger into its own app in 2014 and introduced the first non-video ads just previous year, announced the expansion of its video ads while attending the Cannes Lions International Festival of Creativity in France. We will be rolling out video ads gradually and thoughtfully. "People that use Messenger each month are our top priority and they will remain in control of their experience".

Facebook, however, won't let people opt-out of receiving the ads, but they can hide them by tapping on a three-dot icon. The feature will likely draw more advertisers to the platform. As the ads will be targeted to the users, questions are being raised on how the data collected will not be misused by companies and Facebook itself in wrong ways.

The autoplaying video ads will appear in the "sponsored" section.

Loukakos told the publication the user experience is "top priority for us".

"We don't know yet", he said when asked about how a wider rollout. "However, signs until now, when we tested basic [static] ads, didn't show any changes with how people used the platform".

Other reports by Iphone Fresh

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