Instagram Valued at $100 Billion If It Was a Stand-Alone Company

Doris Richards
June 28, 2018

Painting it as a competition is not entirely accurate, as Facebook has owned Instagram since 2012. And unlike Facebook, Instagram is still growing in the US.

This popularity has made Instagram both popular and lucrative-especially to Facebook.

Instagram, which Facebook bought for $1 billion six years ago, now has 1 billion users, up from 800 million nine months ago.

Bloomberg Intelligence also estimated that Instagram could reach that 2 billion monthly average user point within five years. The tools will also enhance companies' visibility on Instagram.

According to the Bloomberg report, Instagram could make up to 16 percent of Facebook's revneue which will be quite a boost from 10.6 percent in 2017. According to eMarketer, U.S. digital video ad spending will rise to $17.87 billion this year, up 22% from last year.


Marketers commended IGTV's integration with the Instagram application, the concentration on vertical video, and the capability to make longer-form videos. The figure is expected to grow to 40% by 2020. Total spending on online video ads in the United States is expected to rise from almost $18 billion this year to $27 billion in 2021, according to eMarketer. And we're excited to share longer videos on CLJ TV. It will ask you to create a channel, and then take you through a number of steps and give you some tips as well. All you have to do is tap the + button and find the one you'd like to send. The videos start playing instantly when users open the app, making it easy for them to start watching right away. You can launch video calls of up to four people from chats in your inbox. The original story will appear as a sticker on yours, which you can rotate, resize, or add to it as you see fit.

Have you heard about Instagram's new IGTV platform? Netflix, Chipotle, Nike, Trader Joe's, Warby Parker, Gucci, and Everlane are testing the latest video-sharing feature of the Facebook's image-sharing subsidiary. The service is showing significant growth as it recently crossed the 1 billion user mark. As this feature is new, not many people now know how to use it. The fact that it has chosen long-form video as its weapon of choice is not an accident, but a strategy born of real cultural shifts.

You can upload videos to IGTV from the website of Instagram.

How to upload videos to IGTV from Mobile?

The initiative comes as parent company Facebook struggles to attract teens, while also dealing with a scandal that exposed its leaky controls for protecting users' personal information. As such, specifically how much time people spend staring at these apps is of some importance. Facebook at such a time would be dependent on Instagram to ensure its stays relevant.

Other reports by Iphone Fresh

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