Netflix is testing an Ultra subscription

Lloyd Doyle
July 9, 2018

So it effectively means the Premium plan is $3 cheaper per month but you don't have HDR, so the question becomes: why didn't Netflix just make a Premium HDR subscription for $3 more per month. Netflix said only a subset of users will be shown the higher-priced options in the Ultra trial, and they may not decide to go forward with it after the tests. It is priced at $19.80.

That's three euros higher than the highest-price plan now offered.

Netflix is now working on a new "Ultra" plan for subscription, which will allow users to watch the Netflix videos, series and movies in 4K HD and HDR.

The trial is now live in Europe but is expected to become globally available as the streaming giants attempt to improve its financial status.

According to reports, the new tier may focus on the amount of screens users have access to and new HDR (high dynamic range) features. Maybe, this is why they have restricted the test of the new Ultra subscription to a few selected group countries in Europe. It is said that the company would be allowing 4K platform allowing the customers to stream 4 screens at the same point of time and also the company promises to offer better HD quality in comparison to the existing premium plan quality. "Not everyone will see this test and we may not ever offer the specific price points or features included in this test".

But more likely there will be many homes wanting the stream on up to four devices and need to move up to the Ultra plan for that alone.

At the moment, there are three tiers available to subscribers: Basic costs $7.99 per month and lets you watch on one screen (be it a TV, laptop, smartphone or whatever), Standard costs $10.99 and lets you watch on two, and Premium gives you four screens for $13.99.

But not every Netflix price increase has gone smoothly.

In 2011, Netflix lost 800,000 US subscribers when it raised the prices for its plan offering streaming video and DVD rentals from $9.99 to $15.98.

Netflix has announced plans to test out yet another price tier.

Other reports by Iphone Fresh

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