About that name change from IHOP to IHOb? Uh, never mind

Doris Richards
July 10, 2018

International House of Pancakes flipped the "P" in their name to a "b"; Jeff Flock explains what the "b" in IHOb stands for.

IHOP is giving away its iconic short stacks for a few cents on July 17.

IHOb is back to being IHOP. "That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)", the chain said.

IHOP will continue to sell both pancakes and burgers.

The company announced a name change in June, which sparked a flood of social media attention, mostly making fun of the stunt. IHOP's "word of mouth" score skyrocketed following the name change, according to YouGov BrandIndex data.

Despite their relief to learn the name wasn't changing forever, some burger lovers asked that burning question we were all thinking.

Looks like they can coexist under one house of burger-pancake roof from now on. And IHOP never took pancakes off the menu.

"It remains to be seen whether the buzz will translate to people being more likely to consider dining at IHOP", according to Business Insider.

Other reports by Iphone Fresh

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