At 5 years old, North West stars in her first fashion campaign

Angelo Anderson
July 11, 2018

The Kardashians have built an empire on mixing family, fashion and fortunes together. And this time around, the photo project - which celebrates iconic women who are related - features Kris Jenner, 62, her daughter Kim Kardashian, 37, and Kardashian's little girl, North.

Silvia Venturini Fendi, creative director of accessories, explained in a statement why the Kardashian West family was flawless for this new campaign to promote the 10-year anniversary of Fendi's Peekaboo Bag.

North West is following in her Aunty Kendall's footsteps and turning her hand to modelling.


Kanye West, who has been married to Kardashian West since 2014, is heard in the video as well, thanks to his 2008 song "Love Lockdown".

Fendi's #MeAndMyPeekaboo campaign centers around family, with previous participants including creative director Silvia Venturini Fendi with daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi, as well as Ewan McGregor's daughters Clara and Esther. Image: Supplied With subtlety being pushed further and further back of walk-in-wardrobes, owing to the rise of luxury logo design wear, Fendi has become a staple in the Kardashians' on-and-off duty looks.

"The idea was to expand the concept of family, as it's part of our history, and we wanted other families of women", she said in a statement, tweeted by Kardashian West herself. For this latest advertising instalment, the Italian fashion house has photographed three generations of women from one of the USA's most in-the-spotlight families, with Jenner, Kardashian and West. Fendi was founded in 1925 by Adele and Edoardo Fendi in Rome.

Other reports by Iphone Fresh

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