AT&T Invests in Magic Leap, Becoming Exclusive 'Wireless Distributor' in U.S.

Doris Richards
July 12, 2018

At long last, developers will be able to check the highly anticipated head mounted virtual retinal display (VRD) that's supposed to revolutionize augmented reality as we know it. Announced as a Twitch stream, in which Magic Leap staffers unveiled various technical details and demonstrated the device, there's one big piece of information that wasn't shared: Pricing.

"AT&T is excited to pair our pioneering technologies, unmatched network, content platform, and vast customer ecosystem with Magic Leap's efforts to build the next generation of computing", said AT&T Communications CEO John Donovan, who has observer rights with Magic Leap's board. While it's true that the company still hasn't shipped anything, its partnership with AT&T and promise that developers will be getting hardware before the autumn chill sets in is at least a promising sign that the company's future may not be as bleak as it seemed a couple of years ago.

This chip is an updated version of the Tegra X1 chip, which most notably powers the Nintendo Switch, and utilises the older Nvidia Maxwell GPU architecture.

AT&T Inc has partnered with Magic Leap Inc, a secretive augmented reality startup backed by tech giants Google and Alibaba, to exclusively sell its wireless gadgets in the United States, the telecom company said on Wednesday.


As a reminder, here is the demo Magic Leap originally released, and which was later found to have been faked using CGI. The makers explained during yesterday's livestream (embedded below) that one of those ARM cores will be dedicated to game/app logic while the other will feed the GPU.

So when will we see a consumer-oriented Magic Leap device?

Finally, Magic Leap showed off some video demos of new features in the SDK, which include the ability to recognize hand gestures.

Other reports by Iphone Fresh

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